Sunil D

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Mon Jun 23rd 16:18 PM
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Calculating the Real Market Value of Social Networks

You've done a good job pointing out the shortcoming of the model when you distinguish LinkedIn v/s other social networks. But your central tenet is average advertising spend and not average revenue per user (which you introduce in valuing LinkedIn).

Not all eyeballs are created equally. An advertiser may likely pay more for each display on LinkedIn than on facebook due to the proclivity of a user clicking through and completing a transaction.

Now that you have a starting point, I would recommend further refinement of valautions based on type of users and subscription revenues.
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