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The 20 Most Popular Websites

by: Compete January 28, 2007 | about stocks: EBAY / GOOG / MSFT / NWS / TWX / YHOO    
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Time is a limited resource. As much as we hate to admit it, we each only have 24 hours on any given day to ‘do things’. In December 2006, we had 44,640 minutes to do whatever our hearts desired — be it sleep, eat, watch TV, jump rope, or spend time online.

Since we each have a fixed amount of time in a given day/week/month/lifetime, we all probably (I know I do!) want to spend it wisely. As such, when we are online we tend to spend more time on sites that are worthy of our attention. After all, who wants to waste time?

So, the big question is, where DO we spend all our time online? Which websites are more successful in capturing our attention compared to others?

Take a look at the chart below:

Compete-Time-Spent-Dec06

Key Observations

  • Only 20 domains capture a whopping 39% of all our time spent online.
  • Only 2.1% of our time is spent on Google.com (GOOG) (includes all sub-domains). This surprised me somewhat, given how much I think I use Google everyday. I still think I use Google quite a bit, but now realize I don’t spend much time on the site itself. Google is NOT a portal with loads of content. Gmail and Google News are the only services that I spend considerable time on. Search, Maps, etc are quick look-up utilities, as they should be.
  • Even if one adds time spent on Google's YouTube.com (#12) to Google.com’s (#5) tally — it still only adds up to 2.7%, and is well below time spent on Ebay.com (EBAY) (#4).
  • MySpace (NWS) (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo holds a significant lead over Google+YouTube.com, Microsoft's (MSFT) MSN+Live.com and AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint)
  • The presence of Adultfriendfinder.com on this list is surprising, but hey, everyone needs a friend, or two!

    • Compete-Top20-Time-Dec06

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    This article has 6 comments:

    •  
      Jan 29 05:12 AM
      Hi,

      My take from this very well written article that Google is actually losing in retention of interest from the internet audience and its importance and further "implide value" are way overated which is becoming evident in technical picture and deteriating fundamentals :

      sufiy.blogspot.com/200...

      Regards,

      Sufiy.
      Reply
    •  
      Dec 12 05:41 PM
      It is amazing how Myspace.com dominates the web, especially when others great sites are out there like Facebook and Stumble Upon...truly amazing. Regards, Keith (Hallandale, FL), youaffirm.com
      Reply
    •  
      Mar 17 09:49 PM
      Just out of time
      Reply
    •  
      Aug 29 06:53 AM
      lifetimemoviedownloads...

      This is #1 Movie Downloads Site. Unlimited Access Over 80 Million Full-Length DVD Quality Movies, Music, Tv Shows, Anime, PC Games and much more
      Unlimited 24/7 Downloads!!! No time limits, No bandwidth limits, No content limits what so ever! No Spyware, Banners, Popup or Advertising. Download anything you want, any time you want.
      FREE DVD Copy Software, Movie Players, CD Burning Software to easily burn your DVD Videos to CD, no expensive DVD burner required. Play any downloaded movie on your computer, Home theater orTV Unlimited 24 Hour technical support, suggestions and ratings. Learn how to make your own DVD movie collection.and much more .
      Reply
    •  
      Oct 02 02:56 PM
      The results surprise me, but I guess people like to be social and that is why myspace is number one. To learn something interesting, go to drdougikeler.com and learn about the technologies and techniques that make people live dramatically longer.
      Reply
    •  
      Nov 07 12:48 PM
      Choose the Best Search for Your Information Need .
      www.allthebestsearchen...
      Reply
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